Introducing @theXHL’s Toronto Fire’s New Logo!

by Kelly Thomas Reardon


The Toronto Fire are please to present their new logo for the upcoming 2011-2012 XHL season. The new logo uses concepts from various parts of the city of Toronto’s branding:

  • The “TF” portion is taken from the Toronto city flag, adding the extra bar to make the back-to-back TF look
  • The “flaming shield” is created to represent the Toronto Fire Department. Their own logo was considered to be used as the shield shape, but we felt the “flaming shield” was a better choice. The Toronto FD logo (in a slightly modified form) will be used as a shoulder patch.
  • The skyline in the heart of the flaming shield represents the city of Toronto and it taken from the city’s official wordmark.

Stay tuned for uniform releases!