Introducing @theXHL’s Toronto Fire’s New Logo!
by Kelly Thomas Reardon
The Toronto Fire are please to present their new logo for the upcoming 2011-2012 XHL season. The new logo uses concepts from various parts of the city of Toronto’s branding:
- The “TF” portion is taken from the Toronto city flag, adding the extra bar to make the back-to-back TF look
- The “flaming shield” is created to represent the Toronto Fire Department. Their own logo was considered to be used as the shield shape, but we felt the “flaming shield” was a better choice. The Toronto FD logo (in a slightly modified form) will be used as a shoulder patch.
- The skyline in the heart of the flaming shield represents the city of Toronto and it taken from the city’s official wordmark.
Stay tuned for uniform releases!